News provided by
Mars, Incorporated
23 Jan, 2024, 09:06 ET
IconicBrandPartnersWithTrio ofHall ofFameNFL"AlmostChampions"ToRevealInnovativeDiamondRing MadefromComfortingM&M'SPeanutButter Candies
NEWARK, N.J., Jan. 23, 2024 /PRNewswire/ --Today, M&M'S®, proudly part of the Mars family of brands, releasedafirst look intoitsupcoming Super Bowl LVIIIcampaignwithanewteaser video that highlights the intersection offun and belongingin a way that only M&M'S can.
The teaser spotlightsthe beloved M&M'S charactersproviding comfort tothree NFL Hall of Fame Legends who just missed earning a Super Bowl ring in their respective Big Game appearances–Dan Marino, TerrellOwensand Bruce Smith. The "almost champions" are introduced to the first-of-its-kind"M&M'S Almost Champions Ring of Comfort"featuringrealdiamonds made in a specialized lab froman ingredientuniversallysynonymous with comfort:peanut butter.M&M'Speanutbutter candies, to be specific.
"M&M'Sis all about usingthe power of fun to create a world where everyone feels they belong," saidGabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America."To inspire moments of everyday happiness and entertain fans, it'sonly fitting that our Mars Brand gem partners witharoster of NFL Legendsto debuta custom ring with diamonds madefromreal M&M'S peanut butter,providing one-of-a-kind carats AND comfortfor exceptional almost champions."
The"M&M'S Almost Champions Ring of Comfort" prominently features specially created lab diamonds made from M&M'Speanutbutter. The largest individual diamonds on the face of the first everM&M'S peanut butter turned diamondringwere created byexposing this common household stapletoa high-pressure environment – including3,000°Ctemperatures and800,000pounds per square inchof pressure –beforegrinding and gradingthe diamonds into their final form.The 14K goldring is adorned with adiamond-encrustedreplica ofMars'beloved M&M'SOrangecharacter.
When the ring is opened, a secret internal compartment reveals a mini replica of a football stadium designed to house a single Peanut Butter M&M'S.
"The M&M'S Super Bowl campaign highlights the essence of sportsmanship for me - celebrating all players for the endless, demanding effort they put into their craft while enjoying the fun of the game," said Hall-of-Famer DanMarino. "Historically only one team walks away with a championship ring, but Mars' inclusive message to inspire moments of happiness and to bringfunto everyone on and off the field reallyresonatedwith me.Just like the game itself, stay tuned for the ad's full release as there are always some surprising twists."
The full30-secondad spot will air during the first commercial break in the first quarter of Super Bowl LVIII, which will be broadcast on CBS onSunday, Feb. 11, 2024.
To see thenewly releasedteaservideo featuringDanMarino, TerrellOwensand Bruce Smithand tolearn more about the creation of the"M&M'S Almost Champions Ring of Comfort" and M&M'Slineupof peanut butterproducts and innovations, visitmms.com/super-bowl.Fans canalsofollow the brand onInstagram,TikTok,FacebookandX, and sign up for M&M'S newsletterheretostay in theknowon all M&M'S Super Bowl updates and announcements.
ABOUT MARS, INCORPORATED
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This common purpose unites our 140,000+ Associates. It is at the center of who we are as a global, family-owned business, and it fuels how we are transforming, innovating, and evolving to make a positive impact on the world.
Every year, our diverse and expanding portfolio of quality confectionery, food, and pet care products and services delight millions of people and supports millions of pets. With more than $47 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing, pet welfare and comprehensive veterinary care with AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to act every day to help create a better world tomorrow in which the planet, its people and pets can thrive. For more information about Mars, please visitwww.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
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SOURCE Mars, Incorporated
